EDUCATION

Milwaukee Institute of Art & Design

2013 B.F.A. in Communication Design
Photography & Art History Minor

Central Saint Martins,
University of the Arts London

2012 Semester Abroad
Completed an intensive graphic communication design program
focused on integrating creative thinking with hands-on practice,
across diverse media and design disciplines.

TECHNOLOGICAL SKILLS

Photography
Adobe Creative Suite
Figma
HTML 5
Social Media
Microsoft Office
Familiar with CMS (Wordpress, Magento), Marketing Platforms (Cloudinary, Listrak, Iterable)

PROFESSIONAL EXPERIENCE

Estée Lauder Companies Remote

Freelance Art Director  // March 2022 - Present

  • Create compelling marketing assets that maintain brand consistency across digital and physical platforms.

  • Lead packaging, visual merchandising, and 360 campaign designs aligned with the creative vision.

  • Deliver design solutions across digital and physical touchpoints for on- and off-site marketing.

  • Maintain and elevate brand identity across all platforms.

  • Ensure creative output meets briefs, brand standards, and quality expectations.

  • Continuously integrate emerging industry trends to elevate design innovation.

  • Collaborate with cross-functional teams to refine projects and ensure timely asset delivery.

  • Support 360 campaign concepts, including logo design, layout, and art direction.

  • Assist in the direction of pre-production, shoots, and post-production, aligning creative execution.

  • Coordinate creative requests and manage project timelines independently.

FOREVER COMPANIES Franklin, WI

Art Director & Photographer // March 2017 - March 2022

  • Directed a creative team to execute seasonal campaigns and oversee day-to-day design projects.

  • Collaborated cross-departmentally to gather project requirements, ensuring deadlines were met.

  • Directed visual representation for advertising campaigns, customer-facing materials, and brand messaging.

  • Provided creative feedback and approved final designs, photography, and graphics.

  • Conducted research on brand objectives, market trends, and target audiences to inform design decisions.

Digital Graphic Designer // March 2016 - March 2017

  • Designed web layouts for three e-commerce sites, including homepage, product listings, and promotional landing pages.

  • Led marketing automation email campaigns with A/B testing and segmentation, improving user experience.

  • Created omni-channel assets for marketing initiatives across digital platforms.

    Key Achievements:

    - Boosted SEO traffic by 40% through optimization of product page templates.

    - Played a key role in launching the SMS marketing channel, generating $60K–$150K in incremental sales monthly.

    - Contributed to 12FIFTEEN Diamonds’ growth from $500K to $10.6M annually through rebranding and enhanced shopping experiences.

    - Led email marketing automation efforts, significantly increasing conversion rates through split tests and campaign improvements.

    - Supported on-site personalization, establishing the brand as a leader in tailored customer experiences.

L’ORÉAL USA, INC. (Redken) New York, NY

Graphic Designer // October 2015 - February 2016

  • Developed ideas after receiving creative briefs to generate concepts, designs and layouts.

  • Engaged in the production of in-store materials and visual merchandising, advertisements and editorials, packaging and other design materials.

  • Reported to the Creative Director and interacted regularly on delegated tasks and projects.

DAVID YURMAN New York, NY

Freelance Digital Designer // April 2015 - October 2015

  • Provided front-end digital design services, on location, to both creative and marketing teams.

  • Designed graphics for company website, various banner advertisements, social media posts, marketing e-blasts and e-vites while following brand standards.

KOHL’S CORPORATION Menomonee Falls, WI

eCommerce Merchandise Specialist // September 2014 - April 2015

  • Supported Merchant department in executing buying and merchandise planning functions, by appropriate deadlines, to produce planned financial results.

  • Interacted with department vendors to ensure accuracy and completion of set-up information. Maintained vendor sample and/or images. Provided necessary information on an ongoing basis.

  • Supported the department in written and verbal communication within buying division, vendors, and stores and support departments. Worked on E-commerce set up and completed tasks related to turn in preparation.

JACOBSON ROST Milwaukee, WI

Associate Art Director // June 2013 - June 2014

  • Proposed and designed various advertising concepts for the following accounts: Jacob Leinenkugel Brewing Company, MillerCoors, Otterbox, Kalahari Resorts, John Oster Manufacturing Co., Old Wisconsin Sausage Inc, Carl Buddig & Co., Port Washington State Bank, and Cellcom.